Terms of Service

1. This agreement

These terms are between you and Ortomate Ltd, a company registered in New Zealand, which operates choreograph.cc (“Choreograph”, “we”, “us”). By visiting the site or creating an account, you agree to them. If you do not, please do not use the service.

The Privacy Policy forms part of these terms. Read it — on a service built out of your own life data, it is the more important of the two documents.

2. What Choreograph is

Choreograph reads the data trail your day leaves behind across the services you connect — calendar, tasks, wearables, lifelogs, weather, code — and uses AI models to make a piece of art from it: an image, a short written piece, an audio companion, and on a rotation a short video, a small browser game, or a 360° panorama. Once a month it writes a chapter about the month that just ended.

It is an art project and an experiment. It is not a health service, a medical device, a diagnostic tool, a fitness coach, a therapist, or a record of your life. Nothing it produces is advice of any kind. If you want to know how you slept, ask your ring, not a painting of it.

3. Who can use it

You must be at least 16 years old and legally able to enter into this agreement. One account is for one person: it makes art about a life, and shared accounts make nonsense of that.

4. Your account

Keep your login credentials to yourself, and tell us at privacy@choreograph.cc promptly if you think someone else has them. You are responsible for what happens under your account. Give us accurate information and keep it current — a wrong email address means you stop receiving your own work.

5. Connecting your services

Choreograph only reads a service after you connect it, and you can disconnect any of them at any time. When you connect a service you confirm that:

• the account is yours, or you are authorised to connect it, and doing so does not break that provider's own terms — connecting an employer's calendar or repository is your call to make, not ours;
• you accept that data from that service will be processed as described in the Privacy Policy, including being sent to third-party AI models to be interpreted;
• where that data concerns other people — attendees in a meeting, a voice in a transcript — you have a proper basis for letting it be read.

Connected services are run by other companies on their own terms and can change, break, rate-limit, or withdraw access at any time. When one does, that day's piece is simply made without it. We do not promise any particular service will keep working.

6. AI-generated content

Everything Choreograph produces is generated by AI models from your data. That has consequences worth stating plainly:

• It is an interpretation, not a record. A written piece can misread your day, invent a mood you did not have, or land somewhere unflattering. It is not evidence of anything.
• It is not reviewed before publication. The pipeline runs unattended. Output is occasionally strange, and occasionally wrong.
• It is not guaranteed to be original. Generative models can produce work resembling existing work. We take reasonable care and make no warranty about it.
• Copyright in AI-generated output is unsettled in many countries, including New Zealand. We cannot promise that any given piece attracts copyright at all.
• Some days produce no piece, or a piece missing its audio, video or game. That is the pipeline behaving as designed, not a fault.

7. Who owns what

Your data stays yours. Connecting a service grants us only the limited licence we need to run the service: to read that data, process it through the AI models described in the Privacy Policy, generate your pieces, and display and store them for you. We claim no other rights over it, and the licence ends when you disconnect or delete.

The pieces made about your days are yours to use. To whatever extent they can be owned, we assign them to you, and you may share, print, post or sell them. We keep a licence to display them on Choreograph and, where they are already published, to feature them in the gallery and in material about the project. Tell us if you would rather we did not, and we will not.

Choreograph itself is ours. The site, its design, its code, its name, and the prompts and pipelines behind it belong to Ortomate Ltd. Nothing here grants you rights in them.

Publication is a choice. Pieces published to the public gallery are visible to anyone and indexed by search engines. Ask us to unpublish or delete any piece and we will, though copies already cached or archived elsewhere are outside our control.

8. Acceptable use

Do not:

• connect an account you have no right to connect, or feed in another person's data to make art about them without their agreement;
• try to break, overload, scrape at scale, or gain unauthorised access to any part of the service or its administrative area;
• use the service to produce or distribute unlawful, harassing, or abusive material, or to impersonate anyone;
• resell or redistribute the service itself, or use it to build a competing product;
• remove or misrepresent the fact that a piece is AI-generated when passing it on to someone who would care.

9. Availability and cost

Choreograph is currently free and is offered as-is. It runs on paid third-party AI services, so we may in future introduce charges, usage limits, or paid tiers. If we do, we will give account holders reasonable notice first and never bill you without asking.

We do not promise the service will be uninterrupted or error-free. Features can change or be withdrawn — this is an experiment, and parts of it get rebuilt.

10. Ending it

You can stop at any time: disconnect your services, or ask us to close your account and delete your data at privacy@choreograph.cc.

We may suspend or close an account that breaches these terms, or where we must for legal or security reasons. Except where the breach is serious or we have no choice, we will tell you first and give you a chance to put it right. If we discontinue Choreograph altogether we will give account holders reasonable notice and a way to export their work.

11. Warranties and liability

To the extent the law allows, Choreograph is provided “as is” and “as available”, without warranties of any kind. We are not liable for indirect or consequential loss, lost profits, lost data, or anything arising from a third-party service failing, changing, or losing your data. Where we are liable, our total liability to you is limited to the greater of the amount you have paid us in the previous twelve months, or NZ$100.

Nothing in these terms limits your consumer rights. If you are a consumer in New Zealand, the Consumer Guarantees Act 1993 and the Fair Trading Act 1986 give you rights that cannot be excluded, and these terms do not try to. If you use Choreograph for business purposes, you agree those Acts do not apply. Consumers elsewhere keep whatever equivalent non-excludable rights their own law gives them.

12. Changes to these terms

We may update these terms. The date at the top of the page shows when they last changed, and material changes are emailed to account holders before they take effect. Continuing to use Choreograph after that means you accept the new version; if you do not, close your account.

13. Governing law

These terms are governed by the laws of New Zealand, and the New Zealand courts have non-exclusive jurisdiction over any dispute. “Non-exclusive” matters if you are overseas: it means you can still bring a claim in your own country where your local law gives you that right.

If any part of these terms turns out to be unenforceable, the rest stays in force.